Media is playing a great role in every society. It plays an important role in setting agendas of public. We all are bombarded with so much information all the day. Electronic media, print media and social media are some common types of media. Print media is the oldest media in this history.
In Pakistan, media is working freely and independently. In case of electronic media there are a number of channels are working including news, sports and entertainment channels.Media should be very sensitive while presenting its country towards the world. Our media tell the world what exactly we are, what are our norms, values and culture.
Role of media in Pakistan is getting quite irresponsible; as there are so many talk shows and political debates on the screen all the time and sometimes they seems to be crossing their limits. Media should work in its limits and according to some rules and regulations. Besides spreading exaggeration, Pakistani media should resolve the matters with positive attitude.
Role of media in Pakistan cannot be neglected; Pakistani media relate dramas, movies, sports, news and entertainment and so many features to the people. Media has played very important role in reshaping, and changing the people in Pakistan. It has revealed the facts to the people about crimes and social issues and also informed the people about the issues outside their country and most importantly, media has shown the behavior of other countries to the Pakistan.
Somehow media, on the name of freedom of the press, have completely gone in a new direction. There is a great competition among the channels and it has gone to fierce conditions, that they have starting to use negative tools, too increase their viewership.
Media has been thinking to be a positive and sophisticated tool to talk about image building. No doubt media is doing fine work with positive approach towards the people and society. It’s the requirement of time that our media should work for the positive and real soft image of Pakistan.
ESSAY ON "ROLE OF MEDIA IN PAKISTAN"
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